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BACKGROUND: I was born and raised in Tampa, Florida the son of Nelson and Betty Otero of Tampa. After completing my education in Florida I started my career in the horse business working at a local horse auction. I traded a riding lawn mower for an own daughter of Boston Mac and the horse business has been in my blood ever since. I then began working in Florida in the horse business and went to work for such Quarter Horse notables as Bill Horn and Rawhide Blackwell. I also learned my trade from Col. Alan Parker and have worked several of the top sales in the United States. My responsibilities have included all aspects of sales such as the gathering of quality livestock, developing advertising, pre-sale set up, paperwork processing, pedigree research and announcing, ringman, and overall public relations. I have also worked as the announcer for many major events. EXPERIENCE: Sales - including pre-sale responsibilities, ringman, and public relations:
SUMMARY: The same theories apply in the equine sales business no matter what part of the country a customer is located or what breed of horse they are involved with. Both buyers and sellers are our customers. My experience allows me the opportunity and ability to be able to educate a seller and buyer as to what they can expect, what is expected of them, and what protection we offer to both buyer and seller.
There are also intangible benefits for consignors who own or operate a breeding or training facility. When they consign well conditioned, high quality horses, combined with the attention given by an experienced sales staff, buyers will take notice and possibly visit their facility if the right horse is not found that particular day, for future purchases, or if they desire to breed to their stallion. It also gives the consignor an opportunity to promote their stallion by offering for sale quality offspring. Those offspring are not only seen by the purchasing party but by most everyone attending that sale. The educated consignor knows that a quality sale offers them all these opportunities at a fraction of the cost to advertise in only one month of a major publication. The benefits to them are enormous even if the consigned horse is not sold the day of the sale. There are uneducated horse people who think that sales are only for the horses that are of poor quality or for the horse that no one wants. I tell people who feel this way to think about how horse racing history would have been rewritten if Sea Biscuit were not sold at auction, or how the PRCA history would have changed if Bozo had not been sold at auction. I am sure there is not a horse lover alive who does not know the story of Black Beauty and how he was sold at auction. |
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OBJECTIVE: Our career goal is to professionally assist customers to succeed in the ever changing and dynamic $12 billion US horse industry via buying, selling, and developing marketing and promotional strategies that fit each individuals needs. I am an independent contractor in the sales field. With sixteen years experience I have become knowledgeable about every aspect of equine sales. 
An equine sales company offers a vast amount of services to both buyer and seller at a very minimal cost. A seller is given the opportunity to bring their stock to a sale at a commercial facility that is properly prepared, the sale has been advertised for months prior to the sale day in several well disbursed publications, the list of sale horses has been listed on web sites with the opportunity to view a video before the sale day, each horse's pedigree and show record has been properly researched and made available to every person at the sale, a minimum of three minutes of "bragging" time is allocated to each horse and consignor while in the sale ring, each horse and consignor has a staff of sales experts working on their behalf. A seller is given the opportunity to show their horse to hundreds of potential buyers at one time. The seller is also guaranteed that the sale is a good sale and they will receive their money. The buyers are offered a quality facility to view many horses at one time. Veterinarians are available on site for vet checks. The buyer is also given the opportunity to request a drug test if they desire. The sales staff work as mediators if problems arise and most times the deals are still completed to the satisfaction of both buyer and seller. Sales agencies' contract terms allow for the protection of both buyer and seller.